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THE 10 STEPS TO SUCCESSFUL WRITING FOR BUSINESS, PLEASURE & PROFIT

Valentine PalmerEXTRACT FROM THE BOOK ... 

Writer’s block
How often has someone told you that they’re writing a book or writing a movie? Then, several weeks or months later, when you ask them how it’s going, they say they’ve got ‘writer’s block’!
 
Losing your way doesn’t just happen with writing a novel or a movie. It can just as easily happen with a letter, a report or a presentation. If no one’s ever taught you how to drive a car and you just get into one and drive, if you get anywhere at all it is likely to be straight into the nearest lamppost. Imagine picking up a tennis racquet for the first time and just slogging away at the tennis ball. Most times it’s likely to go straight in the net. It certainly won’t go where you want it to - not yet anyway. However, once the coach shows you the right way to hold the racquet, how to keep your eye on the ball and how to guide your shots over the net, things begin to change.
 
Writing is just like everything else in life – if you want to be a winner – you have to know the rules.
Some people, who know nothing whatsoever about writing, may tell you that they’re just going to sit right down, start to write a book and keep on writing until it’s finished. The truth is that they’re being extremely optimistic and rather naive. The basis for writing must be that you have a goal. The goal may be to placate an irate customer (the letter from Mr B to Mr A). The ideal may be to make it big in Hollywood by writing a great screenplay, one that’s carefully crafted to contain the
key elements that producers currently find irresistible. There are many different reasons why people write but, without a clear objective, the writing is likely to lack drive and clarity.

‘I’ve always loved watching movies, but I never thought about how the they’re constructed. This book has taught me how to write a powerful story that arrests the reader’s attention, and all in such a simple fashion. Writing’s only difficult if you don’t know how to put it together. Well, now I know!’ Richard Fairbairn. Studio technician

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