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THE 10 STEPS TO A DYNAMIC & POWERFUL PRESENTATION

Valentine PalmerEXTRACT FROM THE BOOK ...

The writer’s format. Here’s the secret that every politician, after dinner speaker and professional presenter knows - the magic format.
When you blurt out the first words that come to you, it’s possible that you may start to stammer or get completely lost and dry up. It can often be the same if you try to write something that’s not been properly prepared. However, if you have a format to work with, it provides you with ‘hand-holds’ as it were, to guide you through the labyrinth of your presentation. Whatever your reason for writing, you’ll need to have a beginning, a middle and an
end.

Everyone loves a story. Imagine how it was in the Dark Ages, hundreds of years ago, when nobody could read or write. What was the big event in everyone’s calendar?
Not just some pagan festival but the visit of the Storyteller! This desire for story telling is still within us all and that’s why movies and television are so popular. That’s also why little kids ask for a bedtime story before they go to sleep.

Every message should contain a story. Every story should contain a message.
Most of us write for business, educational or personal reasons. The big secret that all successful writers know is the importance of having a plan and carrying it through.

Know what you want to write and who it’s aimed at.
A number of the great British filmmakers cut their directorial teeth on TV ads and these have a very special visual grammar. In fact, these very men were among those who, some 30 or 40 years ago, created this same grammar.

Careful and detailed storyboarding, plus rapid editing produced the birth of the 30-second drama that sold us a vast range of products in an exciting and entertaining fashion. From these creative gems came the grammar of music videos and slick Hollywood action thrillers. How we write a script, a novel or just a text message on our mobile has evolved from this pared down grammar of sound and vision.


This book is an invaluable aid to anyone facing the challenge of delivering presentations or public speeches. The ‘Ten Steps’ outlines easily applicable techniques for designing a compelling presentation format and for improving voice and body language. We have found this book to be of real practical benefit in building the skills and confidence of corporate presenters. Brian Shrowder. Director, Crisis & Training
Hill & Knowlton Middle East


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