STOP PRESS!
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BE PREPARED!

The media is an animal and it’s hungry. It needs to be fed - 24 hours a day. PR is great! When it comes to putting your message across, PR is so much better than advertising. Why? Because most people don’t know about PR. They only know about advertising. When you appear on Radio, on TV or in the Press, it never occurs to the public that you’re there to promote your own agenda. Media exposure enables you to put yourself (rather than your product or service) across to the public. However, the chance to be interviewed by the press, radio or TV can be completely wasted if you’re not properly prepared.  The moment you’re faced with a reporter’s tape recorder, a TV camera or a microphone, you have to BE PREPARED!

Behind every great interview that anyone gives there’s a team like ours. We’re the power behind the throne – the unseen, unsung heroes of the great interview. Our team consists of highly experienced journalists, radio and TV presenters and producers, many of them BBC or ex-BBC personnel. Tony Blair, Bill Clinton, Richard Branson - all the great influencers of our time know exactly how to handle the media. But someone like us has taught them how to do it.

Do you really understand the art that conceals the art, when it comes to facing the media? If you have any doubts whatsoever about how you’re going to look and sound, how you’re going to field difficult questions, how you’re going to put your agenda across without sounding pushy or preachy – then talk to the Media Training Team at the Academy of Communication.

We put you in the ‘hot seat’ and subject you to exactly the same kind of experience that you would have if you were facing the media for real. However, we will expertly coach you until you feel really happy to face whatever the media may throw at you.

How you look, how you speak and what you say is absolutely crucial in this age of the brief ‘sound bite’. The Academy of Communication’s team of seasoned professionals can help you design and implement your core message and make sure that you will appear credible and confident when the situation arises. Completely prepared!